Seeing the writing on the wall—that marketing was changing faster than agencies could—our founders set out to create something different. Grounded in marketing minimalism, they envisioned an approach that focuses only on the essential.

It’s an agency in the loosest sense. More of a nucleus of experienced player-coaches and independent thinkers orbited by a talent collective of 100+ specialists and practitioners.

All people who are happy to leave their egos at the door, because they know that marketing is supposed to be fun.

FATFREE exists to solve problems by assembling the precise team that can get the answer right the first time. As marketing complexity grows, that ready-for-anything model becomes ever more relevant.

Born on August 30, 2005 in New York City, two decades later, we think we’re onto something.

Meet the core team

Your partner from the first germ of an idea to the finish line, the FATFREE team is here for you with ideas, resources and a general can-do spirit. Backed by a trusted global talent network, there are very few challenges we haven’t seen before—and none we won’t enthusiastically take on with you.