Hand pointing left
Collaborator

Amy Derksen

Collaborator

FATFREE has a history of long-term collaborations with writers, designers, motion graphics and video directors, media planners, tech developers, market researchers, and more. They're part of the FATFREE story, so we've invited them to share their unique insights and points of view.

Recent Perspectives by Amy

To connect with a global audience, set your American-ness aside

To connect with a global audience, set your American-ness aside

Years ago, driving in the Chicago Loop, I saw a billboard that really opened my eyes—not because I cared about the brand or offer, but because they made a big mistake in trying to appear local…

Read More
The forgotten audience—marketing to your own team

The forgotten audience—marketing to your own team

In an age when every marketing dollar is expected to show a quantifiable return, promotions aimed at your own employees can feel a little spongy. Or even wasteful. But we have two good…

Read More
Is gender driving a wedge between you and your audiences?

Is gender driving a wedge between you and your audiences?

The two men in this house recently needed new toothbrushes. We’re partial to the Philips Sonicare brand, so seeing a two-pack for a good price, I jumped. Hilarity ensued when the adult and…

Read More
How many of these 7 conversion killers can you find in your forms?

How many of these 7 conversion killers can you find in your forms?

Within a nanosecond of arriving at a form—less than the time it takes to blink—you decide whether you’re going to complete it or dump out. Each of your prospects and customers does exactly…

Read More
More than a name—7 meaningful ways to personalize customer experiences

More than a name—7 meaningful ways to personalize customer experiences

Everyone is talking about personalization. In fact, more than 90% of marketers already acknowledge that personalization is important, so let’s just take that as a given. What personalization…

Read More

This website uses internal and third party cookies to enhance your experience, to show you relevant content and for analytics purposes as described in our Privacy Policy and Use of Cookies Policy. By clicking "Accept" or by continuing to use our website, you are agreeing to our use of cookies and similar technologies.

Accept