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Collaborator

Amy Derksen

Collaborator

FATFREE has a history of long-term collaborations with writers, designers, motion graphics and video directors, media planners, tech developers, market researchers, and more. They're part of the FATFREE story, so we've invited them to share their unique insights and points of view.

Recent Perspectives by Amy

You’re more than a logo: Identifying your brand’s less-obvious assets

You’re more than a logo: Identifying your brand’s less-obvious assets

The sound of a Ferrari engine or the Netflix ta-dum. The smell that tells you, anywhere in the world, that there’s a Subway franchise around the corner…

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What goes around comes around: Why the homepage carousel needs to stay dead

What goes around comes around: Why the homepage carousel needs to stay dead

Just when we think the world has moved beyond homepage slideshows, carousels, sliders, whatever name you prefer, we have to knock them back again like an unending game of whack-a…

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To write a good explainer, forget everything you know

To write a good explainer, forget everything you know

The trouble with explainers—whether videos or articles or whatever—is that they’re written by people who know what they’re writing about. That sounds like a good thing, and it…

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A FATFREE Resume PSA: Stop “updating” if you graduated more than five years ago

A FATFREE Resume PSA: Stop “updating” if you graduated more than five years ago

Millions of people have quit their jobs in the past year, and I think at least half of them have asked me to look at their resumes. Whether the great resignation has made you reconsider your…

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It’s 2022. Is your gated content backfiring?

It’s 2022. Is your gated content backfiring?

Gated content has been a great way to generate leads—and it still can be. It’s had a good run. But with so much information freely available on the internet and prospects researching far more…

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Get what you really want from your keyword strategy

Get what you really want from your keyword strategy

The potential for free traffic and free leads makes optimizing for search a critical component of any digital marketing plan. But it’s not enough to say you want an X% increase in clicks or page…

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CSR and ESG matter—but only when they matter to your audiences

CSR and ESG matter—but only when they matter to your audiences

More than a decade ago, I had the pleasure of working with IEG, a client whose sole purpose was to help companies figure out the best sponsorship opportunities for their brands. IEG has been…

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Forget the new normal. Embrace the “No Normal.”

Forget the new normal. Embrace the “No Normal.”

It’s been over a year since a “new normal” was declared. Then came the “next normal.” Frankly, neither of those, or whatever came in-between, were normal. Maybe it’s time to let go of the…

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Execs are people, too: Don’t fall for these 4 B2B marketing myths

Execs are people, too: Don’t fall for these 4 B2B marketing myths

I don’t recall how the subject came up, but recently (in a social setting—not bagging on any clients here) I noted that all marketing needs to speak to humans as humans. Even when they’re at…

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How to devise a loyalty program that engages, motivates and pays back

How to devise a loyalty program that engages, motivates and pays back

I’m above average. I just counted up 18 loyalty program cards and apps—four more than most Americans. (And if it’s true that at least half of people’s memberships are inactive, I’m above…

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