Influencer marketing is for everyone

Influencer marketing is not a term that immediately sparks egalitarian images. You can be forgiven if the word “influencer” conjures a vision of a conventionally beautiful, impossibly skinny…

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My NFT journey

While researching this post, I read and watched countless articles, how-to guides and videos explaining what a non-fungible token (NFT) is and how it works. For those not in the know, The Verge…

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The renaissance of the QR code

Ah, the humble QR code. Originally designed in Japan in the 1990s for use in the automotive industry, with the ascension of smartphones in the early 2010s, it became a marketing tool with…

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