The Future of Video is Lo-Fi

Have you noticed anything about video production quality lately? From Stephen Sondheim’s 90th birthday bash in April to the Inauguration Day concert a few weeks ago, people have given…

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The Legend of Zero-Click Search

It all starts with keyword research. Understand how to identify your keywords and how to optimize them. Research your competitors’ keyword strategy, and look for gaps you can fill…

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Shifts in Social Media Strategy

Much of traditional marketing has been turned upside down with the onset of the coronavirus pandemic, but social media is one facet that appears to be booming. Platforms such as Instagram…

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