Recently, I asked a client to help me understand their desired brand personality by likening it to a personality. I apologized for using such a time-worn approach—agency folk have done this…

With all the incredible stats about email marketing (it’s highly effective and relatively low-cost), it’s understandable that businesses are eager to adopt the tactic. But we’ve said it before…

I’m a diver. I learned early on that scuba is a great fit for me—the less effort you expend, the longer your air lasts and the more you get to see. You get rewarded for taking it easy…

Reading that people with mobility issues are entirely welcome at the Met Gala—if they’re willing to enter through the rear door—made my jaw drop. I’d long recognized the torture those stairs…

Marketing has always been about connecting with someone’s heart. Whether you make them laugh, cry or feel a little smarter, an emotional reaction is gold. Now, as consumers seek more…

The great thing about digital marketing is that there are dozens of tactics to try. But the more marketing methods you employ, the more tools you need to support your work. Building out a tech…

What books have transformed the way you think, live, and work? It’s a big question, but we can all relate to the experience of glancing up from the final page of a book and feeling a shift in…

When you hear the brand name “Bed Bath & Beyond,” what’s the first thing you picture? Let me read your mind: Was it a coupon? If I got that right, it’s not because I have ESP. It’s because, for…

The question is no longer whether to use video, but how. Roughly 40 bazillion sources will tell you 85% of Americans with internet watch video and nearly 90% of brands use video in their…

Businesses today love to talk about company culture. The concept—which is defined as a codification of a business’s norms, values, and beliefs—was first introduced by social scientist…