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Chief Executive Officer

Mike Metz

Chief Executive Officer

Since founding FATFREE in 2005, Mike has developed a talented team of innovators that guide clients in deploying digital strategies that have a meaningful impact on business.

Working with clients in multiple sectors, particularly highly complex and regulated industries, has given FATFREE the opportunity to explore a full range of digital channels, from websites and ecommerce to social media and CX, often pushing the boundaries of what our clients expect and what the technology can do.

Personally involved in FATFREE clients' success, Mike helped the Accu-Chek brand become one of the first consumer-facing life sciences companies to embrace the possibilities of online education and social interaction, and he has collaborated closely with Ingersoll Rand, Omnicell and CEB, all while driving the firm's strategic direction.

Recent Perspectives by Mike

Digital adaptation, part 3: Scaling up

Digital adaptation, part 3: Scaling up

Welcome back! If you haven’t seen the previous articles in this series, be sure to check out part 1 where I introduce you to the idea of digital adaptation, and part 2 where we learned an…

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The key to victory is partnership

The key to victory is partnership

As we close in on our 16th year, I’ve been striving to inject fresh energy into the business by learning new things and connecting with more people and companies. We don’t want to be stagnant…

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Digital adaptation, part 2: Stumbling blocks

Digital adaptation, part 2: Stumbling blocks

In part 1 of our series on Digital Adaptation, we made the case for why it’s so important to scale digital infrastructure put in place during the pandemic. In part 2, we’re going to look at some of…

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How to weather client-side regime changes—build a moat

How to weather client-side regime changes—build a moat

It’s a story familiar to anyone on the agency side—the client hires a new marketing manager and the next thing you know, you’re invited to repitch the business. You can’t fault the new manager…

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Digital adaptation, part 1: Survival mode

Digital adaptation, part 1: Survival mode

The past year has been sink or swim for most businesses. In the name of treading water, we’ve seen the rushed implementation of new digital tools and services. This has left companies with a…

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What Should Brainstorming Look Like In 2022? Or Even July?

What Should Brainstorming Look Like In 2022? Or Even July?

I often wonder what a brainstorm session will look like a year from now. Right now, our firm and clients are fully virtual. And while we run as a well-oiled machine, none of our collaboration tools…

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Turns Out, This Working-from-Home Thing Isn’t so Bad

Turns Out, This Working-from-Home Thing Isn’t so Bad

Prior to the pandemic, I spent each of the 23 years of my post-college life heading to the subway and riding into some part of Manhattan to work. In my mind, there was no other way to work…

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How to Manage Talented Project Managers

How to Manage Talented Project Managers

If your team has project managers, you already know how important they are to seeing things through to the end. An effective project manager can be the difference between getting…

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Turning Anal Retention into Client Retention

Turning Anal Retention into Client Retention

Growing up, many of us relied on our memories alone to get through school, passing tests and getting work done on time. I know I did. It was all fairly straightforward and simple…

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Digital Transformation: As Important as It Sounds. Easier than It Seems.

Digital Transformation: As Important as It Sounds. Easier than It Seems.

People often hear our name and ask, “What does FATFREE do?” I generally sum it up by saying we help businesses digitally transform. Sometimes, the response to that is a blank stare or…

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