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Chief Executive Officer

Mike Metz

Chief Executive Officer

Since founding FATFREE in 2005, Mike has developed a talented team of innovators that guide clients in deploying digital strategies that have a meaningful impact on business.

Working with clients in multiple sectors, particularly highly complex and regulated industries, has given FATFREE the opportunity to explore a full range of digital channels, from websites and ecommerce to social media and CX, often pushing the boundaries of what our clients expect and what the technology can do.

Personally involved in FATFREE clients' success, Mike helped the Accu-Chek brand become one of the first consumer-facing life sciences companies to embrace the possibilities of online education and social interaction, and he has collaborated closely with Ingersoll Rand, Omnicell and CEB, all while driving the firm's strategic direction.

Recent Perspectives by Mike

Things going well? Bring in a partner.

Things going well? Bring in a partner.

It can come out of nowhere—you think everything is going great with a long-term client and suddenly you’re invited to re-pitch. It shouldn’t be a surprise. Clients don’t want partners to get…

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Growing partnerships in the era of remote everything

Growing partnerships in the era of remote everything

As a parent of two home-learning daughters and at the helm of a company trying to navigate the turbulence of the past two years, I’m the last person you might expect to have something positive…

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Don’t wait until you need it. Build your talent network today (and every day).

Don’t wait until you need it. Build your talent network today (and every day).

Anybody in marketing has been there. You get an RFP and you’re a 98% perfect fit—except for one obscure or unexpected skill set. For us, several years ago, it was the need to be able to translate…

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Not all creative agencies want to be tech providers. The smart ones admit it.

Not all creative agencies want to be tech providers. The smart ones admit it.

Before digital marketing took over the universe, creative agencies could stake out the channels that suited them best. There were companies that did great print work. Others that focused on TV…

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Digital adaptation, part 3: Scaling up

Digital adaptation, part 3: Scaling up

Welcome back! If you haven’t seen the previous articles in this series, be sure to check out part 1 where I introduce you to the idea of digital adaptation, and part 2 where we learned an…

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The key to victory is partnership

The key to victory is partnership

As we close in on our 16th year, I’ve been striving to inject fresh energy into the business by learning new things and connecting with more people and companies. We don’t want to be stagnant…

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Digital adaptation, part 2: Stumbling blocks

Digital adaptation, part 2: Stumbling blocks

In part 1 of our series on Digital Adaptation, we made the case for why it’s so important to scale digital infrastructure put in place during the pandemic. In part 2, we’re going to look at some of…

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How to weather client-side regime changes—build a moat

How to weather client-side regime changes—build a moat

It’s a story familiar to anyone on the agency side—the client hires a new marketing manager and the next thing you know, you’re invited to repitch the business. You can’t fault the new manager…

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Digital adaptation, part 1: Survival mode

Digital adaptation, part 1: Survival mode

The past year has been sink or swim for most businesses. In the name of treading water, we’ve seen the rushed implementation of new digital tools and services. This has left companies with a…

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What Should Brainstorming Look Like In 2022? Or Even July?

What Should Brainstorming Look Like In 2022? Or Even July?

I often wonder what a brainstorm session will look like a year from now. Right now, our firm and clients are fully virtual. And while we run as a well-oiled machine, none of our collaboration tools…

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