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Content Strategist / Copywriter

Amanda Rodhe

Content Strategist / Copywriter

Amanda’s non-traditional career path informs her approach to content strategy and copywriting. Working in the performing arts, hospitality, and financial services industries before landing in marketing means she’s gotten up close and personal with all sorts of organizations and individuals.

This diversity of experience shapes everything from her conversations with clients to her writing philosophy. Amanda leans on her analytical thinking, honed in the corporate world, to craft solid strategies that house strong creative work. She puts on her hospitality hat to help her understand and articulate how her client serves their audience. And she uses her acting skills to “get into character” as the brand she’s working with, adapting to their voice and tone with ease.

Recent Perspectives by Amanda

FATFREE’s essential marketing reading list

FATFREE’s essential marketing reading list

What books have transformed the way you think, live, and work? It’s a big question, but we can all relate to the experience of glancing up from the final page of a book and feeling a shift in…

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Competing on price alone is bad. (Here’s what to do instead.)

Competing on price alone is bad. (Here’s what to do instead.)

When you hear the brand name “Bed Bath & Beyond,” what’s the first thing you picture? Let me read your mind: Was it a coupon? If I got that right, it’s not because I have ESP. It’s because, for…

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Why culture is more than a marketing tool

Why culture is more than a marketing tool

Businesses today love to talk about company culture. The concept—which is defined as a codification of a business’s norms, values, and beliefs—was first introduced by social scientist…

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Influencer marketing is for everyone

Influencer marketing is for everyone

Influencer marketing is not a term that immediately sparks egalitarian images. You can be forgiven if the word “influencer” conjures a vision of a conventionally beautiful, impossibly skinny…

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We need to talk about video marketing

We need to talk about video marketing

Nearly 89% of the US population watches some kind of video online. If you’re not creating video content for your brand, you’re missing out on a major opportunity to connect with your…

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Bizarre brand partnerships (and why they work)

Bizarre brand partnerships (and why they work)

In the age of influencers and hypebeast culture, brand collaboration (or collab, as it’s often called in online parlance) has become a powerful marketing tactic. From the sensible to the…

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What social lurking means for your brand

What social lurking means for your brand

Tell me if this sounds familiar: You open up the Instagram app. As you scroll through your feed, you take note of posts from friends and acquaintances, but you don’t comment on anything…

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Long live email marketing

Long live email marketing

Every year, someone writes a think piece about the death of email marketing. And yet, here we are in 2024, and it’s still as powerful as ever. In fact, according to Hubspot, 77% of marketers even…

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Why bad ideas are the best ideas

Why bad ideas are the best ideas

We’re taught from a young age to fear bad ideas. Gold stars, straight As, 4.0 GPAs—there are wrong answers, and we reward those who know the right ones. The kids labeled as bright…

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The value of creating interactive content

The value of creating interactive content

How do you create content that really makes an impact for your brand? That’s a question marketers spend a lot of time thinking about. In the world of digital marketing, there’s often a pressure…

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