Amanda’s non-traditional career path informs her approach to content strategy and copywriting. Working in the performing arts, hospitality, and financial services industries before landing in marketing means she’s gotten up close and personal with all sorts of organizations and individuals.
This diversity of experience shapes everything from her conversations with clients to her writing philosophy. Amanda leans on her analytical thinking, honed in the corporate world, to craft solid strategies that house strong creative work. She puts on her hospitality hat to help her understand and articulate how her client serves their audience. And she uses her acting skills to “get into character” as the brand she’s working with, adapting to their voice and tone with ease.