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Content Strategist / Copywriter

Amanda Rodhe

Content Strategist / Copywriter

Amanda’s non-traditional career path informs her approach to content strategy and copywriting. Working in the performing arts, hospitality, and financial services industries before landing in marketing means she’s gotten up close and personal with all sorts of organizations and individuals.

This diversity of experience shapes everything from her conversations with clients to her writing philosophy. Amanda leans on her analytical thinking, honed in the corporate world, to craft solid strategies that house strong creative work. She puts on her hospitality hat to help her understand and articulate how her client serves their audience. And she uses her acting skills to “get into character” as the brand she’s working with, adapting to their voice and tone with ease.

Recent Perspectives by Amanda

What social lurking means for your brand

What social lurking means for your brand

Tell me if this sounds familiar: You open up the Instagram app. As you scroll through your feed, you take note of posts from friends and acquaintances, but you don’t comment on anything…

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Long live email marketing

Long live email marketing

Every year, someone writes a think piece about the death of email marketing. And yet, here we are in 2024, and it’s still as powerful as ever. In fact, according to Hubspot, 77% of marketers even…

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Why bad ideas are the best ideas

Why bad ideas are the best ideas

We’re taught from a young age to fear bad ideas. Gold stars, straight As, 4.0 GPAs—there are wrong answers, and we reward those who know the right ones. The kids labeled as bright…

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The value of creating interactive content

The value of creating interactive content

How do you create content that really makes an impact for your brand? That’s a question marketers spend a lot of time thinking about. In the world of digital marketing, there’s often a pressure…

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Sizing up the latest social media platform

Sizing up the latest social media platform

It happens every few months: A buzzy new social media platform captures our collective attention. Some have become the next big thing (TikTok), while others have fizzled (Threads)…

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How to market through the stages of awareness

How to market through the stages of awareness

Sometimes, a prospect comes to you with a specific problem. They know what’s wrong and that you’re one of the companies that can fix it. For a solution-aware person…

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The AI evolution: Where are we headed?

The AI evolution: Where are we headed?

When history reflects on 2023, it’s quite possible we’ll collectively regard it as the year AI hit an inflection point. ChatGPT’s public launch in late November 2022 catapulted us into a period…

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Before you start a newsletter, ask yourself this

Before you start a newsletter, ask yourself this

Marketing is, for better and for worse, an industry influenced by trends. A savvy marketing team knows how to use trends to its advantage. Attuned to the zeitgeist, they can lean…

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Let’s talk dev: Our top tricks, tips, and tools

Let’s talk dev: Our top tricks, tips, and tools

How you present your business online has a real, measurable impact on your real-world success. And it’s not just about aesthetics (though a poppin’ Instagram never…

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How marketers can capitalize on the summer quiet

How marketers can capitalize on the summer quiet

They’re here: the dog days of summer. It’s hot and sticky, people are moving slower than usual, and every week there’s a new group of coworkers out on vacation…

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