Hand pointing left
Collaborator

Amanda Rodhe

Collaborator

FATFREE has a history of long-term collaborations with writers, designers, motion graphics and video directors, media planners, tech developers, market researchers, and more. They're part of the FATFREE story, so we've invited them to share their unique insights and points of view.

Recent Perspectives by Amanda

What B2B marketers get wrong about websites

What B2B marketers get wrong about websites

Marketers are from Mars; prospects are from Venus. That’s the saying, right? Sometimes it feels like there’s an unbridgeable chasm between what prospects want and what marketers…

Read More
Staying consistent across digital marketing assets

Staying consistent across digital marketing assets

How big is your organization’s digital marketing presence? If you’re like most modern companies, you don’t just have a website. You’re present on at least one social channel; you may have…

Read More
Is it time to rethink your subscription model?

Is it time to rethink your subscription model?

For a long time, brands went hard on subscriptions. It started with the obvious stuff, like subscriptions to digital publications. But somewhere in the 2000s, it went wild. There was a subscription…

Read More
Marketing lessons from the CDC’s COVID messaging

Marketing lessons from the CDC’s COVID messaging

COVID is arguably the greatest public health crisis of the past century. And for an organization like the CDC, an event of this magnitude doesn’t just require tremendous work on the…

Read More
What to bring to in-person events in 2022

What to bring to in-person events in 2022

After many months of COVID spikes and related uncertainty, folks are now consistently moving ahead with in-person events. But the world is a different place today than it was in…

Read More
Where brands go wrong on social justice messaging

Where brands go wrong on social justice messaging

I once had a debate with a friend about Beyoncé and feminism. My buddy felt that Queen Bey was not a “real feminist” because, while she talked a good game, her brand still catered to the…

Read More
A return to organic social media

A return to organic social media

Remember those nascent days of social media? Back in the early aughts, you needed a college email address to join Facebook. Fans were tickled when a celebrity acknowledged them on…

Read More
Does your brand live up to its DEI messaging?

Does your brand live up to its DEI messaging?

Diversity, equity, and inclusion have become a huge business talking point. The #MeToo movement, Black Lives Matter, and anti-LGBTQ+ legislation–among other things–have brought to…

Read More
A primer on first-party and third-party data

A primer on first-party and third-party data

The foundations of modern digital marketing are built upon a mountain of data. Marketers use data to understand and segment customers, direct ad spend, and hone messaging…

Read More
Marketing lessons from Clubhouse’s boom and bust

Marketing lessons from Clubhouse’s boom and bust

Historians help us derive lessons from the past. While we may not always heed them, it’s a smart way to learn. Unlike historical time–with its epochs and eras–in digital marketing, we don’t…

Read More

This website uses internal and third party cookies to enhance your experience, to show you relevant content and for analytics purposes as described in our Privacy Policy and Use of Cookies Policy. By clicking "Accept" or by continuing to use our website, you are agreeing to our use of cookies and similar technologies.

Accept