Dennis Hayes, Chief Creative Officer >> FATFREE

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Chief Creative Officer

Dennis Hayes

Chief Creative Officer

Two loves, art and technology, have led Dennis along his path as an art director and front-end developer, and ultimately as a chief creative officer and partner at FATFREE.

From WebWeek Magazine and Court TV's presence on AOL in the early days to breakthrough apps, websites, motion graphics and virtual reality experiences, Dennis has always been at the forefront of transformative digital technology. For more than two decades, he has led the creative team responsible for Roche Diabetes' Accu-Chek brand's online presence, including web sites, interactive experiences and ecommerce platforms. Additional clients include a wide range of B2B and B2C work across virtually every channel.

In spite of the appeal of technology, Dennis still appreciates the hands-on side of art and illustrations, still picking up a paintbrush any chance he gets.

Recent Perspectives by Dennis

Algorithms—Control, Art or Somewhere In-Between?

Algorithms—Control, Art or Somewhere In-Between?

Facebook, Twitter and TikTok feeds. Google results and ads. Retailer interactions. Government services. Traffic lights. Algorithms control—or at least greatly influence—our daily lives…

Recycle or reshape? Big ideas for plastic waste

Recycle or reshape? Big ideas for plastic waste

Yes, I know. Earth Day was back in April. But this article is just as relevant today. After all, whether I just missed my April deadline or planned it this way, we need to treat every day as if it’s Earth Day.

AI vs Human Creativity: Have we already lost?

AI vs Human Creativity: Have we already lost?

As I continue to dig deep into AI and its implications, I’ve decided to write another FATFREE blog post on AI—or, rather, let AI write one for me. My last post was all about AI art and what that…

Down the AI rabbit hole: What is art? What is theft? And what’s next?

Down the AI rabbit hole: What is art? What is theft? And what’s next?

AI-generated art is becoming exponentially better every day—arguably, right now, as you read this article it’s changing even more. Just two years ago, I wrote an opinion on the state of AI…

Artistry meets marketing: A deeper look into the world of NFTs.

Artistry meets marketing: A deeper look into the world of NFTs.

Last April, I wrote about my experience entering the fast-growing world of NFTs (and my obvious lack of knowledge). Now, a year later, not much has changed in that last regard—I still have an…

It was a game. Now it’s changing everything.

It was a game. Now it’s changing everything.

In 1998, Tim Sweeney, the founder of Epic Games, released Unreal. It was meant to compete with popular games like Doom and Quake, and it did that very well, but Unreal’s biggest allure…

My NFT journey

My NFT journey

While researching this post, I read and watched countless articles, how-to guides and videos explaining what a non-fungible token (NFT) is and how it works. For those not in the know, The Verge…

What Does It All Mean? Creativity and Communication

What Does It All Mean? Creativity and Communication

As I’ve been digging deeper into my own creativity and returning to my fine art roots, I’ve also been exploring some of the artists who inspire me. I’m drawn to four artists in particular who, on…

A Love Letter to My iPad (Thanks to the Apple Pencil)

A Love Letter to My iPad (Thanks to the Apple Pencil)

I’ve had several versions of Apple iPads over the years, starting with the first generation. My relationship with my iPads had always been one of mutual trust and utility. I basically only used…

Can your playlist make you more productive? It depends.

Can your playlist make you more productive? It depends.

Why are some folks productive donning headphones and listening to music as they work, while others find that they can’t have lyrics in their ears, instead preferring the ambient sounds of a busy…