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Larissa Yoshiura

Digital Project Manager

With a talent for turning analytics and audience intelligence into strong, actionable strategies, Larissa partners with FATFREE clients to develop marketing, CX and CRM initiatives that connect with customers. She has worked closely with the Accu-Chek brand to map detailed customer journeys, as well as interpreting the needs of catastrophe insurance agents and policyholders into an easy-to-use app.

Larissa's experience as a UX and graphic designer are often called upon when steering projects from strategy through final implementation, as she understands the practicalities of complex CRM platforms, websites and mobile apps first-hand.

In her free time, you might find Larissa studying piano or reading about quantum mechanics.

Recent Perspectives by Larissa

Among Us: Dissecting the Game’s Sudden Success

Among Us: Dissecting the Game’s Sudden Success

Suddenly a name on the tip of everyone’s tongues, Among Us is a multiplayer game developed by InnerSloth for iOS, Android and PC via Steam. Even though it was released two years ago, the game…

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Perfect Your Most Important Customer Email

Perfect Your Most Important Customer Email

Fantastic! Another successful order in the books. But, don’t celebrate just yet, because there’s still the order confirmation email to send. This transactional email can often fall through…

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Turning Complex Stories into Engaging Videos

Turning Complex Stories into Engaging Videos

I’m a designer/marketer with very limited scientific knowledge. Still, lately I’ve been fascinated by quantum physics and computing, so I’ve been devouring content on this topic一mostly…

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Dark Mode is Messing Up Your Emails

Dark Mode is Messing Up Your Emails

Whether you know it or not, there’s a user setting lurking out in the world waiting to mess with your next batch of emails. Enter dark mode. It’s not some new Gen Z TikTok term you’re just now…

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Avoiding a Crisis Within a Crisis—The Value of CRM

Avoiding a Crisis Within a Crisis—The Value of CRM

Back in 2007, it was unusual for business leaders to think strategically about customer relationship management (CRM). Unfortunately, it is often still viewed as nothing more than…

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