We set out to create a top-three roundup, AI articles (like AI itself) seemed to be taking over. Sure, AI is important, but it’s not the only thing that happened last year. So here’s a top five by some of our favorite partners. Don’t miss them a second time.

AI is important, but it’s not the only thing that happened last year.

#1: Everything AI

Three front-runners for our top clicks examined the impact of AI on marketing and operations—so far. Ketan gave us a great overview in “The role of artificial intelligence in business operations“, focusing less on the fear and instead demonstrating how AI can make interactions more human. Hannah onboarded hesitant users with “It’s time to try ChatGPT: A beginner’s guide.” And Dennis had some fun creating AI art in his hugely popular perspective, “AI vs Human Creativity: Have we already lost?“

#2: Achieving marcom tech nirvana requires a view beyond the tools

Jason gave us some straight talk about why your CRM platform may not be delivering exactly what was promised in the demo. As a longtime leader in the space, he’s seen it all, and he shared it in this incisive post. Read “Achieving marcom tech nirvana requires a view beyond the tools.”

#3: Why startups fail—3 life lessons from the front line

Longtime client (and marketing marvel) Nancy shared her thoughts on where startups get it right and wrong. She would know—she’s had a hand in moving many of them from incubation to commercial success. Take her free advice, no matter what stage your company might be in. Enjoy “Why startups fail—3 life lessons from the front line.”