It’s a wrap: Our top three stories of 2022
It’s a wrap: Our top three stories of 2022

By on in Advertising, Strategy

It’s a wrap: Our top three stories of 2022

New tech. New social issues. New trends. We’ve put it all under the microscope in 2022 and, as our holiday gift to you, pulled together the three posts that generated the most interest among our audiences.

 


Our most clicked and shared post of 2022 shined a spotlight on bad advertising, including a how-to on getting it right (and right for the brand).

 

#1: Is bad marketing good marketing?

Intentionally cheesy, bad-funny marketing can work—if it hits the right tone and aims at the right audience. But if it’s just an inside joke or attempt to save a few bucks, beware. Inspired by a painful-to-watch Super Bowl ad, our most clicked and shared post of 2022 shined a spotlight on bad advertising, including a how-to on getting it right (and right for the brand). Revisit “Is bad marketing good marketing?”

 

#2: Does your brand live up to its DEI messaging?

One of the biggest issues of the year—and probably next year and the year after—hitting the right notes with diversity, equity, and inclusion messaging is critical. Seems like everyone is jumping on the bandwagon, sometimes with mixed results. Find out why DEI messaging goes deeper than representation (although that matters, too), to clarifying, communicating and living your values. Read “Does your brand live up to its DEI messaging?”

 

#3: Shaking things up? Do it for the user, not yourself.

Tesla (much like its founder’s more recent foray into self-aggrandizing product ownership) serves as a great reminder of who should be the focus of every interface, touchpoint and messaging decision you make—your end user. Take a closer look at over-engineering and the importance of human-centeredness in everything we do, compliments of Elon Musk and FATFREE. Enjoy “Shaking things up? Do it for the user, not yourself.”