Recently, I asked a client to help me understand their desired brand personality by likening it to a personality. I apologized for using such a time-worn approach—agency folk have done this…

The great thing about digital marketing is that there are dozens of tactics to try. But the more marketing methods you employ, the more tools you need to support your work. Building out a tech…

When you hear the brand name “Bed Bath & Beyond,” what’s the first thing you picture? Let me read your mind: Was it a coupon? If I got that right, it’s not because I have ESP. It’s because, for…

Every year, someone writes a think piece about the death of email marketing. And yet, here we are in 2024, and it’s still as powerful as ever. In fact, according to Hubspot, 77% of marketers even…

How do you create content that really makes an impact for your brand? That’s a question marketers spend a lot of time thinking about. In the world of digital marketing, there’s often a pressure…

We set out to create a top-three roundup, AI articles (like AI itself) seemed to be taking over. Sure, AI is important, but it’s not the only thing that happened last year. So here’s a top five by some…

It happens every few months: A buzzy new social media platform captures our collective attention. Some have become the next big thing (TikTok), while others have fizzled (Threads)…

A recent meme made me spit coffee across my keyboard. Not only because it was funny, but because it encapsulated so easily what has always frustrated me about audience personas…

We’ve all seen the ever-present deluge of articles about sales and marketing alignment. The topic is broached so often that even a lifelong marketer like me starts to wonder if it is truly possible…

Sometimes, a prospect comes to you with a specific problem. They know what’s wrong and that you’re one of the companies that can fix it. For a solution-aware person…