Category: Strategy

Strategy is a term that gets tossed around a lot in marketing meetings. There’s talk of Facebook Ads strategy and email marketing strategy and blogging strategy. If these phrases…

I often wonder what a brainstorm session will look like a year from now. Right now, our firm and clients are fully virtual. And while we run as a well-oiled machine, none of our collaboration tools…

Need a new professional headshot? Check out these selfie tips. No fancy photoshoot required. With today’s smartphones, you can take a professional headshot solo.

As I’ve been digging deeper into my own creativity and returning to my fine art roots, I’ve also been exploring some of the artists who inspire me. I’m drawn to four artists in particular who, on…

The word network first appeared in our vocabulary back in the 1550s to describe interlocking threads or wires that come together to form netting. It wasn’t until the 1930s that…

As a writer, editor, and strategist for digital lifestyle brands over the past 20 years, I’ve spent most of that time trying to answer one question: What works?

Much of traditional marketing has been turned upside down with the onset of the coronavirus pandemic, but social media is one facet that appears to be booming. Platforms such as Instagram…

For many people, the future is uncertain. Adapting to changing times is more important than ever, and brands have responded. What is content going to look like for brands and companies…

Everyone knows that office presentations are practically incomplete without their visual sidekick – the PowerPoint. Since its debut in 1990, this simple yet mighty tool has given millions…

Suddenly a name on the tip of everyone’s tongues, Among Us is a multiplayer game developed by InnerSloth for iOS, Android and PC via Steam. Even though it was released two years ago, the game…