The great thing about digital marketing is that there are dozens of tactics to try. But the more marketing methods you employ, the more tools you need to support your work. Building out a tech…

Initially, I was thinking that the FAQ was the first big move forward in customer self service. Then I realized a better example might be the gas pump. Even better, the ATM. For those of us seasoned…

When I mention that I do a lot of work with Salesforce, Marketing Cloud, Pardot, CRM-A, people often ask about CRM governance and adoption, which is fine. However, I like to tell people that…

Tell me if this sounds familiar: You open up the Instagram app. As you scroll through your feed, you take note of posts from friends and acquaintances, but you don’t comment on anything…

Mash together “storytelling” and “authenticity”—two popular goals for marketing briefs today—and what have you got? TikTok (if you’re under 30) and Instagram Reels (if you’re not). TikTok…

We set out to create a top-three roundup, AI articles (like AI itself) seemed to be taking over. Sure, AI is important, but it’s not the only thing that happened last year. So here’s a top five by some…

Long, long ago, like in 1996, I had the distinction of writing Coca-Cola’s first ever website. The site is long gone, but the relationships with my Martin Interactive-turned-FATFREE…

It happens every few months: A buzzy new social media platform captures our collective attention. Some have become the next big thing (TikTok), while others have fizzled (Threads)…

If you clicked on this blog post, you probably already know about the transition from Universal Analytics (UA) to Google Analytics 4 (GA4), which officially happened on July 1, 2023. In fact…

In sad news for web designers (and marketers who want to put everything on their home pages), mobile web access is now officially beating desktop by 2 to 1. For some of…