Mash together “storytelling” and “authenticity”—two popular goals for marketing briefs today—and what have you got? TikTok (if you’re under 30) and Instagram Reels (if you’re not). TikTok…

Every year, someone writes a think piece about the death of email marketing. And yet, here we are in 2024, and it’s still as powerful as ever. In fact, according to Hubspot, 77% of marketers even…

It may seem harsh, but marketing writers know that very few people will ever read our words. Maybe it’s the drive to get people to notice us that keeps us going. The key is to not take it…

We’re taught from a young age to fear bad ideas. Gold stars, straight As, 4.0 GPAs—there are wrong answers, and we reward those who know the right ones. The kids labeled as bright…

We set out to create a top-three roundup, AI articles (like AI itself) seemed to be taking over. Sure, AI is important, but it’s not the only thing that happened last year. So here’s a top five by some…

Long, long ago, like in 1996, I had the distinction of writing Coca-Cola’s first ever website. The site is long gone, but the relationships with my Martin Interactive-turned-FATFREE…

AI has people falling in love with animals and places that don’t exist. Social platforms go out of their way to make you angry in the name of “stickiness.” Politics? Well, I’ll stay out of that. And…

It happens every few months: A buzzy new social media platform captures our collective attention. Some have become the next big thing (TikTok), while others have fizzled (Threads)…

If you clicked on this blog post, you probably already know about the transition from Universal Analytics (UA) to Google Analytics 4 (GA4), which officially happened on July 1, 2023. In fact…

No one actually teaches you how to be a good people manager. When I first found myself in charge of people who reported to me and had to listen to what I say, I am pretty certain I did not do…