Long, long ago, like in 1996, I had the distinction of writing Coca-Cola’s first ever website. The site is long gone, but the relationships with my Martin Interactive-turned-FATFREE…

AI has people falling in love with animals and places that don’t exist. Social platforms go out of their way to make you angry in the name of “stickiness.” Politics? Well, I’ll stay out of that. And…

It happens every few months: A buzzy new social media platform captures our collective attention. Some have become the next big thing (TikTok), while others have fizzled (Threads)…

A recent meme made me spit coffee across my keyboard. Not only because it was funny, but because it encapsulated so easily what has always frustrated me about audience personas…

If you clicked on this blog post, you probably already know about the transition from Universal Analytics (UA) to Google Analytics 4 (GA4), which officially happened on July 1, 2023. In fact…

No one actually teaches you how to be a good people manager. When I first found myself in charge of people who reported to me and had to listen to what I say, I am pretty certain I did not do…

Let’s turn our attention to an important yet underappreciated destination in your website—the frequently asked questions page. For many companies, it’s clearly an afterthought, filled…

We’ve all seen the ever-present deluge of articles about sales and marketing alignment. The topic is broached so often that even a lifelong marketer like me starts to wonder if it is truly possible…

Sometimes, a prospect comes to you with a specific problem. They know what’s wrong and that you’re one of the companies that can fix it. For a solution-aware person…

In sad news for web designers (and marketers who want to put everything on their home pages), mobile web access is now officially beating desktop by 2 to 1. For some of…