It’s easy to imagine ways a consumer goods, apparel or tech brand might reduce its footprint. There are opportunities throughout the supply chain to green things up, from raw…

We use a lot of squishy words when describing creative—cool, fun, authentic, clean—because how we react to words and images is visceral. Trouble is, those words can mean very different things…

In the age of influencers and hypebeast culture, brand collaboration (or collab, as it’s often called in online parlance) has become a powerful marketing tactic. From the sensible to the…

As soon as Google became a verb, having a website became a basic necessity. If your company didn’t have one, it was almost as if you didn’t exist. That’s even more true today. Still, twenty years…

Tell me if this sounds familiar: You open up the Instagram app. As you scroll through your feed, you take note of posts from friends and acquaintances, but you don’t comment on anything…

Mash together “storytelling” and “authenticity”—two popular goals for marketing briefs today—and what have you got? TikTok (if you’re under 30) and Instagram Reels (if you’re not). TikTok…

Every year, someone writes a think piece about the death of email marketing. And yet, here we are in 2024, and it’s still as powerful as ever. In fact, according to Hubspot, 77% of marketers even…

It may seem harsh, but marketing writers know that very few people will ever read our words. Maybe it’s the drive to get people to notice us that keeps us going. The key is to not take it…

We’re taught from a young age to fear bad ideas. Gold stars, straight As, 4.0 GPAs—there are wrong answers, and we reward those who know the right ones. The kids labeled as bright…

We set out to create a top-three roundup, AI articles (like AI itself) seemed to be taking over. Sure, AI is important, but it’s not the only thing that happened last year. So here’s a top five by some…