Monster brands appearing in the 2024 Super Bowl are paying upwards of $7 million for 30 seconds of exposure, with the only clear benefit being a review in Adweek the next day. That’s…

As late as December 2022, the Association of National Advertisers was excitedly reporting that female and minority representation were on the rise. They left out, however…

When history reflects on 2023, it’s quite possible we’ll collectively regard it as the year AI hit an inflection point. ChatGPT’s public launch in late November 2022 catapulted us into a period…

I’ve been hearing a lot about “growth mindset” from my kid’s school, and the expectation that through hard work and the right guidance, they can tackle just about anything. It’s not a new…

If a picture says a thousand words, what does the same picture on three different trade show booth backwalls within two aisles say? To me, it says no budget, no research, and worse…

Artificial intelligence (AI) has been buzzing. There is a great deal of interest. Some people are scared, some people see AI as an incredible opportunity, and some people (like me) love…

Marketing is, for better and for worse, an industry influenced by trends. A savvy marketing team knows how to use trends to its advantage. Attuned to the zeitgeist, they can lean…

How you present your business online has a real, measurable impact on your real-world success. And it’s not just about aesthetics (though a poppin’ Instagram never…

The pandemic has many of us focused on our physical health. But if you’re an executive or marketing leader, there’s another health concern that should be top-of-mind: your website health…

They’re here: the dog days of summer. It’s hot and sticky, people are moving slower than usual, and every week there’s a new group of coworkers out on vacation…