Fantastic! Another successful order in the books. But, don’t celebrate just yet, because there’s still the order confirmation email to send. This transactional email can often fall through…

If there’s one thing more important than creating a great product or service, it’s A/B testing. Giving users multiple options on your website allows you to see which way the river naturally flows…

To say 2020 has been overwhelming is an understatement. From mandated quarantines to record-breaking unemployment, COVID’s wrath has rocked the global community, both personally…

JAMstack! If you have any exposure to web development, you’ve probably encountered this term. What started as a niche engineering methodology is now a mainstream phrase on the…

I’m a designer/marketer with very limited scientific knowledge. Still, lately I’ve been fascinated by quantum physics and computing, so I’ve been devouring content on this topic一mostly…

When a company is just starting out, it’s hard to say no to anyone who comes knocking. That was definitely the case for FATFREE in the early days. We needed the work. But over the fifteen years…

Marketing has come a long way since the early 2000s when the truism “content is king” ruled supreme. These days content marketing is considered essential, maybe even taken for granted…

Whether you know it or not, there’s a user setting lurking out in the world waiting to mess with your next batch of emails. Enter dark mode. It’s not some new Gen Z TikTok term you’re just now…

Here’s a little secret: I love advice columns. Love them. With some combination of schadenfreude and a Millenial’s obsession with constant self-optimization, I relish opportunities to compare…

The past six months have been stressful for people the world over. That’s why it’s especially important right now to approach customer relationships in a thoughtful and compassionate…