Have you seen Match.com’s latest ad? It is, in a word, gutsy. In the spot, the devil sulks on his throne in Hell. Then, his phone buzzes: He has a dating site match! Cut to: the devil waiting under a…

Prior to the pandemic, I spent each of the 23 years of my post-college life heading to the subway and riding into some part of Manhattan to work. In my mind, there was no other way to work…

Consumers are changing the way they feel about big pharma in a big way. Recent advancements in Covid-19 vaccinations have painted pharmaceutical companies in a new light and across…

Cats wearing boas for a “different” type of billion-dollar law firm. Custom flavored jelly beans for a leader in food sciences. A hidden button that sends…

For many people, the future is uncertain. Adapting to changing times is more important than ever, and brands have responded. What is content going to look like for brands and companies…

Why are some folks productive donning headphones and listening to music as they work, while others find that they can’t have lyrics in their ears, instead preferring the ambient sounds of a busy…

With the COVID-19 pandemic, online shopping trends have accelerated. Some specialists are saying e-commerce will stay as strong as it is today. But at this stage, it is still hard to be sure…

Back in August, when it seemed like my best and only choice for understanding the chaos of 2020, I started watching Governor Andrew Cuomo’s daily coronavirus briefings. I was in good…

Looking for the best way to know your user? Take a dive into data. Consumer data is generated in such large amounts every day, we won’t even bother you with the number, but suffice to say, your…

Everyone knows that office presentations are practically incomplete without their visual sidekick – the PowerPoint. Since its debut in 1990, this simple yet mighty tool has given millions…