Happy Pride. Now add your pronouns.

Happy Pride Month, folx! Tis the season of rainbow flags, Cher remixes, and the brief, fumbling embrace of major corporations. It would be easy (and so gratifying) to do another roundup of…

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Why bad ideas are the best ideas

We’re taught from a young age to fear bad ideas. Gold stars, straight As, 4.0 GPAs—there are wrong answers, and we reward those who know the right ones. The kids labeled as bright…

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Influencer marketing is for everyone

Influencer marketing is not a term that immediately sparks egalitarian images. You can be forgiven if the word “influencer” conjures a vision of a conventionally beautiful, impossibly skinny…

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The Future of Video is Lo-Fi

Have you noticed anything about video production quality lately? From Stephen Sondheim’s 90th birthday bash in April to the Inauguration Day concert a few weeks ago, people have given…

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The Legend of Zero-Click Search

It all starts with keyword research. Understand how to identify your keywords and how to optimize them. Research your competitors’ keyword strategy, and look for gaps you can fill…

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