Category: Advertising

After many months of COVID spikes and related uncertainty, folks are now consistently moving ahead with in-person events. But the world is a different place today than it was in…

Remember those nascent days of social media? Back in the early aughts, you needed a college email address to join Facebook. Fans were tickled when a celebrity acknowledged them on…

The biggest night of the advertising year is almost upon us: the Super Bowl. After the game, we see best of and worst of lists for the ads. Every marketing executive dreams of creating an ad…

It’s pretty impossible to navigate life in 2021 without bumping into Amazon at least once a day. From their streaming services to e-commerce to AWS hosting, Amazon is everywhere. (To see just…

Marketing is not a monolith. While all marketing is about communicating with your audience, brand marketing and campaign marketing have wildly different underlying objectives…

How many of us have logged onto Facebook and been served with an ad that seems eerily prescient. “I was just talking about this!” you say, as you think back to a recent call with your friend…

We use a lot of squishy words when describing creative—cool, fun, authentic, clean—because how we react to words and images is visceral. Trouble is, those words can mean very different things…

When you work in a highly regulated industry like healthcare, marketing comes with some caveats. The new channels and innovative tactics we see used by other brands are often…

Happy Pride Month, folx! Tis the season of rainbow flags, Cher remixes, and the brief, fumbling embrace of major corporations. It would be easy (and so gratifying) to do another roundup of…

The two men in this house recently needed new toothbrushes. We’re partial to the Philips Sonicare brand, so seeing a two-pack for a good price, I jumped. Hilarity ensued when the adult and…