A return to organic social media

Remember those nascent days of social media? Back in the early aughts, you needed a college email address to join Facebook. Fans were tickled when a celebrity acknowledged them on…

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Is bad marketing good marketing?

The biggest night of the advertising year is almost upon us: the Super Bowl. After the game, we see best of and worst of lists for the ads. Every marketing executive dreams of creating an ad…

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How those Facebook ads read your mind

How many of us have logged onto Facebook and been served with an ad that seems eerily prescient. “I was just talking about this!” you say, as you think back to a recent call with your friend…

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Happy Pride. Now add your pronouns.

Happy Pride Month, folx! Tis the season of rainbow flags, Cher remixes, and the brief, fumbling embrace of major corporations. It would be easy (and so gratifying) to do another roundup of…

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Why bad ideas are the best ideas

We’re taught from a young age to fear bad ideas. Gold stars, straight As, 4.0 GPAs—there are wrong answers, and we reward those who know the right ones. The kids labeled as bright…

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