FATFREE is very proud to share that our client, McDermott, Will & Emery was awarded the PRSA 2020 Silver Anvil in B2B Marketing Professional and/or Financial Services for its breakthrough rebrand and brand awareness campaigns.
Since 1944, the Silver Anvil has been the top honor bestowed by PRSA, recognizing outstanding strategic public relations programs that “successfully address challenging issues with exemplary professional skill, creativity and resourcefulness.” In her enthusiastic acceptance, McDermott Will & Emery CMO Leslie Tulio thanked FATFREE for our contributions, along with industry giants Brodeur Partners and Seigle + Gale.
It all started in early 2019, when FATFREE was tapped to collaborate with McDermott on the firm’s first-ever ad campaign, designed to demonstrate their unique approach to partnership. Launched in the Wall Street Journal, the creative was extended through print and online media, where it was so well received that our team was charged with bringing the concept to real, physical, 3D life for their partner retreat. If you want to talk about precisely calculated risks and outstanding results, take a look at our 20-foot-tall custom photo booth rig, built on-site in Orlando, in which partners could virtually surf Pacific swells just like the person in our ads, except dressed in business casual.
McDermott Will & Emery – Virtual surfing booth
I have had the great fortune of working with the McDermott marketing team nearly every day for almost two years on a variety of initiatives related to building their new brand. This is a team with peerless creativity, rigor and enthusiasm, who regularly swing for the fences and (if you’ll forgive a sports metaphor) just as often knock it out of the park. We congratulate them on their well-deserved recognition!