FATFREE has a history of long-term collaborations with writers, designers, motion graphics and video directors, media planners, tech developers, market researchers, and more. They're part of the FATFREE story, so we've invited them to share their unique insights and points of view.
The Great Resignation is in full swing. Nearly 40 million people quit their jobs over ten months in 2021, and with no signs of slowing down, employers are worried. If you’re concerned about…
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‘Tis the season for end-of-year wrapups. Last year, many wrote about the difficulties of 2020 but expressed hope and levity as we entered 2021. With a vaccine on the horizon, we all thought…
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Marketing is not a monolith. While all marketing is about communicating with your audience, brand marketing and campaign marketing have wildly different underlying objectives…
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You’ve been on the internet before; you know there are dozens of ways for brands to communicate. Newsletters, websites, social media—a brand could easily have 10 touchpoints with one…
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Lolla was on. Jazz Fest is off. Ecommerce is exploding but no one can get shipping boxes. Full-timers are going freelance, and their dockets are already full. And work-from-home feels like a…
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Loss aversion explains that we feel the pain of loss more acutely than we feel the joys of gain. We as a species are risk-averse, and we see that in the business decisions we make. When COVID hit…
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Though there are competing origin stories for the term elevator pitch, its definition is not disputed. It’s a short spiel designed to sell someone important—your boss, a client, an investor—on…
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“What’s one of the surest signs a client isn’t going to be successful?” That’s the question a potential client tossed at me on an early call. It caught me off guard, and I blurted out an honest…
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Happy Pride Month, folx! Tis the season of rainbow flags, Cher remixes, and the brief, fumbling embrace of major corporations. It would be easy (and so gratifying) to do another roundup of…
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Strategy is a term that gets tossed around a lot in marketing meetings. There’s talk of Facebook Ads strategy and email marketing strategy and blogging strategy. If these phrases…
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