Fantastic! Another successful order in the books. But, don’t celebrate just yet, because there’s still the order confirmation email to send. This transactional email can often fall through…

If there’s one thing more important than creating a great product or service, it’s A/B testing. Giving users multiple options on your website allows you to see which way the river naturally flows…

Whether you know it or not, there’s a user setting lurking out in the world waiting to mess with your next batch of emails. Enter dark mode. It’s not some new Gen Z TikTok term you’re just now…