Category: Email Marketing

Marketers love email. It’s cheap, quick and easy. Done well, it can deliver a pretty good return. And there aren’t a lot of other outreach options for B2B right now, when so many people are working remotely…

Email marketing is a numbers game. More than 80% of what we send out is destined to go unopened, and even more goes unclicked. There are lots of ways to increase open rates…

It may seem harsh, but marketing writers know that very few people will ever read our words. Maybe it’s the drive to get people to notice us that keeps us going. The key is to not take it…

We’ve talked before about the perils of personalization and imagining that adding a variable name or industry field to an email is going to convince audiences that you know them. The solution…

Fantastic! Another successful order in the books. But, don’t celebrate just yet, because there’s still the order confirmation email to send. This transactional email can often fall through…

If there’s one thing more important than creating a great product or service, it’s A/B testing. Giving users multiple options on your website allows you to see which way the river naturally flows…

Whether you know it or not, there’s a user setting lurking out in the world waiting to mess with your next batch of emails. Enter dark mode. It’s not some new Gen Z TikTok term you’re just now…