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Gather free ideas and insights

FATFREE team members and collaborators love to share thoughts on marketing strategy, creative, technology and whatever else captures our attention. Take a look around and reach out for ways to solve your own business challenges.

From diversity to email signoffs, Gen Z may be better at everything

From diversity to email signoffs, Gen Z may be better at everything

I’ve gone far too deep into a Twitter thread about who you should ask to take your photo when you’re at an event/restaurant/whatever. The consensus is that you can ask…

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Business Intelligence Gets Amped: The Data Viz Evolution

Business Intelligence Gets Amped: The Data Viz Evolution

Data visualization has advanced enormously over the past few years, with tools processing vast amounts of information at faster speeds to turn complex data into graphically displayed…

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Universal design: Applying an “everyone’s invited” mindset to your marketing

Universal design: Applying an “everyone’s invited” mindset to your marketing

If you live in a space built or updated in the last 50 years, you’re probably enjoying the benefits of universal design—zero-entry showers, levers instead of knobs on your doors…

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Not a sales cycle, a buyer’s journey (or, from funnel to flywheel)

Not a sales cycle, a buyer’s journey (or, from funnel to flywheel)

In recent years, there’s been a shift in how we talk about sales and marketing. While the cycle and funnel have long been preferred metaphors in our profession, new terms are now usurping them.

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6 signs that it’s time to update your website

6 signs that it’s time to update your website

If your website feels like an old shoe—comfortable and familiar, but maybe not the first choice for making a first impression—you may need to look at it with “outside eyes.” See how it…

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Tank your technology investment in one easy step

Tank your technology investment in one easy step

When the CEO of a prospect told me “Sales is about relationships” and that the company didn’t need a CRM platform (in the midst of creating a proposal for just that), I knew it was time to walk away.

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2023 digital predictions for technology, healthcare and B2B

2023 digital predictions for technology, healthcare and B2B

We’re a month into 2023, but it’s not too late to share our list of what’s on the radar for this year. Here’s where our heads are at, with a focus on what’s most likely to impact our friends…

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Why communication matters in change management

Why communication matters in change management

Undertaking organizational change is one of the greatest challenges a leader can – and will – face. Today’s world has a level of complexity we have not seen before. Anticipating…

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SEO 101: A beginner’s guide to making your website a search engine sensation

SEO 101: A beginner’s guide to making your website a search engine sensation

SEO, or search engine optimization, is like putting on your Sunday best for a job interview with Google and Bing. You want to look your best and make a great impression to get hired…

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Achieving marcom tech nirvana requires a view beyond the tools

Achieving marcom tech nirvana requires a view beyond the tools

Please don’t judge me. My name is Jason, and I’m a Pixel user. Now on my third Google Pixel phone, I have loved every one and had zero issues for years. Then it happened. My phone…

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