If your website feels like an old shoe—comfortable and familiar, but maybe not the first choice for making a first impression—you may need to look at it with “outside eyes.” See how it…

When the CEO of a prospect told me “Sales is about relationships” and that the company didn’t need a CRM platform (in the midst of creating a proposal for just that), I knew it was time to walk away.

We’re a month into 2023, but it’s not too late to share our list of what’s on the radar for this year. Here’s where our heads are at, with a focus on what’s most likely to impact our friends…

Undertaking organizational change is one of the greatest challenges a leader can – and will – face. Today’s world has a level of complexity we have not seen before. Anticipating…

SEO, or search engine optimization, is like putting on your Sunday best for a job interview with Google and Bing. You want to look your best and make a great impression to get hired…

Please don’t judge me. My name is Jason, and I’m a Pixel user. Now on my third Google Pixel phone, I have loved every one and had zero issues for years. Then it happened. My phone…

From AI copywriting to considering “snappy subject lines” a trend, the marketing world is awash with predictions about what’s going to figure most prominently in email over the coming year…

Will we see a recession in 2023? That remains to be seen, though the buzz around this topic has been relentless. Regardless of what happens in the coming months, it’s never a bad idea to…

For many years, FATFREE crafted huge volumes of educational content for Roche Diabetes Care. The online diabetes community was in its infancy, so the Accu-Chek brand stepped in to provide…

As I continue to dig deep into AI and its implications, I’ve decided to write another FATFREE blog post on AI—or, rather, let AI write one for me. My last post was all about AI art and what that…