Artificial intelligence (AI) has been buzzing. There is a great deal of interest. Some people are scared, some people see AI as an incredible opportunity, and some people (like me) love…

Marketing is, for better and for worse, an industry influenced by trends. A savvy marketing team knows how to use trends to its advantage. Attuned to the zeitgeist, they can lean…

How you present your business online has a real, measurable impact on your real-world success. And it’s not just about aesthetics (though a poppin’ Instagram never…

The pandemic has many of us focused on our physical health. But if you’re an executive or marketing leader, there’s another health concern that should be top-of-mind: your website health…

They’re here: the dog days of summer. It’s hot and sticky, people are moving slower than usual, and every week there’s a new group of coworkers out on vacation…

On the one hand, inflation has been decreasing for the past several months. On the other hand, some analysts believe that consumers are just starting to feel the pinch of higher…

Once reserved for big brands and deep pockets, the digital world has put smart, targeted media within just about any marketer’s reach. Programmatic media providers can serve your messages…

Facebook, Twitter and TikTok feeds. Google results and ads. Retailer interactions. Government services. Traffic lights. Algorithms control—or at least greatly influence—our daily lives…

Just about any company with an online presence can be a candidate for search engine marketing (SEM). For example, if you’re a retailer, you’ll want to make sure your online…

Sometimes I feel like we work in the emergency room. We get the call to come in and fix things when they are broken and having a critical impact on the business, as opposed to focusing…