On the one hand, inflation has been decreasing for the past several months. On the other hand, some analysts believe that consumers are just starting to feel the pinch of higher…

Once reserved for big brands and deep pockets, the digital world has put smart, targeted media within just about any marketer’s reach. Programmatic media providers can serve your messages…

Facebook, Twitter and TikTok feeds. Google results and ads. Retailer interactions. Government services. Traffic lights. Algorithms control—or at least greatly influence—our daily lives…

Just about any company with an online presence can be a candidate for search engine marketing (SEM). For example, if you’re a retailer, you’ll want to make sure your online…

Sometimes I feel like we work in the emergency room. We get the call to come in and fix things when they are broken and having a critical impact on the business, as opposed to focusing…

The healthcare industry is no stranger to change, and the COVID-19 pandemic has only highlighted and accelerated the ongoing need for innovation—including how the…

The public discourse around AI has reached a fever pitch, but marketing writers have been considering the robot for a while now. Since the rise of search engines (and, subsequently, search…

Over decades of helping many life sciences and medical device manufacturers successfully enter the market, I’ve been witness to far too many not-so-successful launches…

All of the leaders I’ve spoken with recently are buzzing about AI. And although it’s a universal topic of interest, I’ve noticed that there are two distinct camps when it comes to engaging…

There’s a lot to go through when you’re establishing a business. We’re not here to talk about the legal or administrative side—that’s not our thing.