SEO 101: A beginner’s guide to making your website a search engine sensation
SEO 101: A beginner’s guide to making your website a search engine sensation

By on in Advertising, Content

SEO 101: A beginner’s guide to making your website a search engine sensation

SEO, or search engine optimization, is like putting on your Sunday best for a job interview with Google and Bing. You want to look your best and make a great impression to get hired (i.e., ranked high on search engine results pages) by both of the top search engines. In other words, SEO is all about making your website more attractive to search engines and easier for them to understand what your site is all about.


Inbound links are like recommendations from your friends. They help search engines see that other websites trust and like your content on both Google and Bing.

Here are the key elements of a great SEO strategy, with some examples to help illustrate each point:

1. Keyword Research: Think of this as your job interview outfit. You want to make sure you’re dressed for success by understanding the keywords and phrases that your target audience is using to find your products or services on both Google and Bing. For example, if you sell handmade soap, you might want to target keywords like “natural soap,” “organic soap” and “vegan soap.” Use keyword research tools to pick out the perfect keywords and to see how tough the competition is.

2. On-page Optimization: This is like sprucing up your resume before you send it off. Optimizing individual pages on your website helps them rank higher and get more traffic from people who are looking for what you have to offer on both Google and Bing. This includes things like title tags, meta descriptions, header tags and internal linking structure. For example, your title tag might be “Handmade Soap | Natural & Organic Skincare Product” and your meta description might be “Shop our collection of all-natural, handmade soap made with organic ingredients. Perfect for sensitive skin.”

3. Content: Content is king! You want to make sure your content is well-written, informative, and valuable to your target audience. The better your content, the more likely people are to stick around and check out what else you have to offer on both Google and Bing. For example, you might write a blog post about the benefits of using all-natural soap and why it’s better for your skin than conventional soap.

4. Link Building: Inbound links are like recommendations from your friends. They help search engines see that other websites trust and like your content on both Google and Bing. Try to get high-quality inbound links from reputable sources to boost your credibility on both search engines. For example, you might reach out to other websites in the natural skincare space and ask if they would be willing to link to your site in exchange for a link back.

5. Technical SEO: This is like making sure your outfit fits well and looks good from all angles. Technical SEO includes things like site speed, mobile optimization and crawlability that can impact your website’s visibility and ranking on both Google and Bing. For example, you might make sure that your site loads quickly and is optimized for viewing on all devices, including smartphones and tablets.

6. Local SEO: If you have a physical location or serve a specific area, it’s important to optimize for local search on both Google and Bing. This is like putting your address on your resume so people know where to find you. Claim your Google My Business listing and make sure your website is optimized for local search on Bing as well. For example, you might include your address, phone number and business hours on your website, as well as information about the areas you serve.

In conclusion, search engine optimization (SEO) is a critical aspect of online marketing and helps improve your website’s visibility on search engines like Google and Bing. By using techniques like keyword research, on-page optimization and link building, you can improve your website’s ranking and drive more organic traffic. Remember, SEO is a continuous process and requires patience and persistence to achieve long-term success.

Even executing on the basics can benefit from the help of a pro. FATFREE is here for you. Let’s get the conversation rolling.