When history reflects on 2023, it’s quite possible we’ll collectively regard it as the year AI hit an inflection point. ChatGPT’s public launch in late November 2022 catapulted us into a period of rapid evolution in the space. Suddenly, it seemed machine learning, large language models, and generative AI were all anyone could talk about.
If you’re in a tech-focused industry (like, say, digital marketing), AI tools have been on your radar for a while. Brands were using AI-powered chatbots to provide customer service long before Bing launched its ChatGPT-fueled assistant. AI has helped us deliver targeted ads on social media. It’s also had a hand in marketing analytics, deepening our understanding of our audiences.
As a group that’s curious about the intersection of technology, creativity, and art, the FATFREE team has been gathering our thoughts on AI. While no one (not even the likes of Sam Altman or Demis Hassabis) can say for certain where AI is headed, we’d like to share our insights on its evolution thus far and what it could mean for your future–as a business leader, a consumer, and a human being.
Algorithms–Control, art or somewhere in between?
Algorithms underpin a lot of technology that’s central to modern life, including artificial intelligence. And honestly, it’s been a mixed bag. Algorithms have done some really interesting things–like making the art creation process more accessible–and they’ve caused some real issues–like introducing bias into hiring processes at major companies.
So, on balance, are algorithms a win or loss for human society? Explore that question with us in “Algorithms–Control, art or somewhere in between?”
It’s time to try ChatGPT: A beginner’s guide
There are plenty of valid reasons you may not have tried ChatGPT yet. But if you’re still waffling about creating an account, we’re here to convince you to take the plunge.
Yes, some big questions remain about where this is all headed and what it means for the future of business. But you can’t develop a deeper understanding of AI or form your own opinions about the technology without trying it for yourself.
Down the AI rabbit hole. What is art? What is theft? And what’s next?
When AI companies use works created by living, breathing artists to train their systems to generate similar output, is that theft?
More and more artists are speaking up and saying, yes, it is. The WGA and SAG-AFTRA strikes began, in part, because of concerns about AI usage in the film and television industry. Just last week, it was announced that big-name novelists, including Jodi Picoult and George R.R. Martin, have joined a class-action lawsuit against ChatGPT over claims of copyright infringement.
Our very own Chief Creative Officer, Dennis Hayes, shares some of the skepticism. Read his thoughts about the implications of AI for visual artists in “Down the AI rabbit hole. What is art? What is theft? And what’s next?”
AI vs. human creativity: Have we already lost?
AI’s ability to write and create visual art has caused an existential panic in some artists. Is that fear justified? Rather than simply debating the topic among ourselves, we asked AI to weigh in. See what it had to say (and draw) in AI vs. human creativity: Have we already lost?
Artistry meets marketing: A deeper look into the world of NFTs
The NFT landscape is changing, fast. Dennis has delved into the scene and finds that it’s evolving much more rapidly than the internet did in the early aughts.
If you’ve never been on Discord or Rarible, check out our primer on the multifaceted world of NFT creation and selling: Artistry meets marketing: A deeper look into the world of NFTs.
Not sure how AI might impact your marketing efforts? We can help you think things through.