Let’s turn our attention to an important yet underappreciated destination in your website—the frequently asked questions page. For many companies, it’s clearly an afterthought, filled…

We’ve all seen the ever-present deluge of articles about sales and marketing alignment. The topic is broached so often that even a lifelong marketer like me starts to wonder if it is truly possible…

Sometimes, a prospect comes to you with a specific problem. They know what’s wrong and that you’re one of the companies that can fix it. For a solution-aware person…

In sad news for web designers (and marketers who want to put everything on their home pages), mobile web access is now officially beating desktop by 2 to 1. For some of…

Monster brands appearing in the 2024 Super Bowl are paying upwards of $7 million for 30 seconds of exposure, with the only clear benefit being a review in Adweek the next day. That’s…

As late as December 2022, the Association of National Advertisers was excitedly reporting that female and minority representation were on the rise. They left out, however…

When history reflects on 2023, it’s quite possible we’ll collectively regard it as the year AI hit an inflection point. ChatGPT’s public launch in late November 2022 catapulted us into a period…

I’ve been hearing a lot about “growth mindset” from my kid’s school, and the expectation that through hard work and the right guidance, they can tackle just about anything. It’s not a new…

If a picture says a thousand words, what does the same picture on three different trade show booth backwalls within two aisles say? To me, it says no budget, no research, and worse…

Artificial intelligence (AI) has been buzzing. There is a great deal of interest. Some people are scared, some people see AI as an incredible opportunity, and some people (like me) love…