When I mention that I do a lot of work with Salesforce, Marketing Cloud, Pardot, CRM-A, people often ask about CRM governance and adoption, which is fine. However, I like to tell people that our team really likes to focus on the unexpected.

Frankly, a lot of basic Salesforce work can be done by any number of partners or freelancers. It’s an easy-to-use, declarative solution with a huge ecosystem of very talented people. That’s the whole purpose of an open system—anyone can learn to use it and work in it.

Embracing Salesforce often represents a shift in control from the product telling the business, “Here’s what we built–go sell it” to the business telling the product, “This is what customers want—go build it.”

Our specialty has been using Salesforce as a data platform to do the unexpected—and we’ve done it time and time again.

Creating good surprises

Usually, we see cranky old tech stacks that need to be transformed. The technology is clumsy and cannot adjust or flex to changing market conditions without extensive and expensive reengineering. We also see executive leadership teams beholden to a dev team and their roadmap. One or two people know everything, and there’s very little documentation. So the organization is held hostage by two or three people.

Embracing Salesforce often represents a shift in control from the product telling the business, “Here’s what we built–go sell it” to the business telling the product team, “This is what customers want—go build it.”

Unique problems, solved

Salesforce is beautiful—and so much more than a CRM. There are thousands of developers creating new solutions with the open Salesforce platform every day. The technology and the ecosystem of intelligent designers and developers really do make anything possible.

We take that to heart when working with any client. Our team is small and efficient—no layers upon layers of scrum masters, PMs, account managers, AEs, etc. We keep it tight, efficient and personal, working side by side with the client’s team—the ones who will be taking the keys when the build is complete. We start by listening to the business to hear what they want to accomplish, then our designers map out visions of what can be created. Frequently, that’s a more robust, efficient or effective solution than the client had in mind—the unexpected.

In a recent example, the client originally thought they’d have to maintain hundreds of brands, each with complicated OEM requirements, plus thousands of customer journeys in Marketing Cloud. By using Salesforce as the brain to build and create a complex system of requirements, we were able to achieve everything in one streamlined execution. Impossible one minute. Working in the real world not so long after that.

Frustrated with your technology? Using a home-built, old, cranky system? Maybe it’s time to talk with FATFREE. If nothing else, we can validate what you’re doing. However, a fresh set of eyes and years of doing the unexpected may see opportunities you haven’t recognized.

Signed,
One self-described believer and witness to the power of the Salesforce ecosystem
(aka Jason)