Nearly 89% of the US population watches some kind of video online. If you’re not creating video content for your brand, you’re missing out on a major opportunity to connect with your audience.

Maybe you’re worried that video is too expensive to produce. Maybe you’ve convinced yourself your area of expertise is too dense for video. Maybe you’re unsure what will make your audience tune in rather than scroll by.

We’ve got you covered. Our collection of articles on video marketing addresses these concerns and more. Read on to learn how to make video work for your brand.

Turning complex stories into engaging videos

You know that video is a powerful tool for reaching your audience. But when the topic you want to cover is complicated, how do you make a video that still hooks them—and, more importantly, successfully communicates your message? Larissa Yoshiura explores this question in Turning complex stories into engaging videos.

Why is short-form video so popular?

The short answer to this question is TikTok. The longer answer is covered in this article from Amy Derksen, and if you’re involved in social media or marketing for a brand, you’ll want to read it. Get tips for creating absorbing, snack-sized stories in Why is short-form video so popular?

How to use video if your product is, well, kind of boring

Consumer brands have no trouble dreaming up video marketing ideas. If you want to sell makeup, soda, or sporting goods, put some attractive, smiling people on a sun-drenched beach and call it a day. But what if you’re in compliance or HR? These tips can help you make even dense or dry topics into appealing video content. Read How to use video if your product is, well, kind of boring.

The future of video is lo-fi

Low-quality video, with green screen backgrounds and pets popping into frame, became one of the great equalizers during the early days of the pandemic. Everyone was making do with whatever equipment they had at home. And although lockdowns are now firmly in the rearview mirror, the lo-fi video trend has not disappeared. Why is that, and what does it mean for your brand? Explore more in The future of video is lo-fi.

Ready to talk video? We’re here to help you create content that gets watched and shared.