As a writer, editor, and strategist for digital lifestyle brands over the past 20 years, I’ve spent most of that time trying to answer one question: What works?

Much of traditional marketing has been turned upside down with the onset of the coronavirus pandemic, but social media is one facet that appears to be booming. Platforms such as Instagram…

It’s clear that ecommerce sales are the dominant force of transactions, especially with the onset of the Covid-19 pandemic. The move, whether deliberate or forced, from brick and mortar to…

I’ve had several versions of Apple iPads over the years, starting with the first generation. My relationship with my iPads had always been one of mutual trust and utility. I basically only used…

Have you seen Match.com’s latest ad? It is, in a word, gutsy. In the spot, the devil sulks on his throne in Hell. Then, his phone buzzes: He has a dating site match! Cut to: the devil waiting under a…

Prior to the pandemic, I spent each of the 23 years of my post-college life heading to the subway and riding into some part of Manhattan to work. In my mind, there was no other way to work…

Consumers are changing the way they feel about big pharma in a big way. Recent advancements in Covid-19 vaccinations have painted pharmaceutical companies in a new light and across…

Cats wearing boas for a “different” type of billion-dollar law firm. Custom flavored jelly beans for a leader in food sciences. A hidden button that sends…

For many people, the future is uncertain. Adapting to changing times is more important than ever, and brands have responded. What is content going to look like for brands and companies…

Why are some folks productive donning headphones and listening to music as they work, while others find that they can’t have lyrics in their ears, instead preferring the ambient sounds of a busy…