Over 15 months into the pandemic, I’d wager that every professional has been subjected to at least one dry, subpar virtual brainstorming session. While letting the ideas and creativity flow…

Strategy is a term that gets tossed around a lot in marketing meetings. There’s talk of Facebook Ads strategy and email marketing strategy and blogging strategy. If these phrases…

Everyone is talking about personalization. In fact, more than 90% of marketers already acknowledge that personalization is important, so let’s just take that as a given. What personalization…

The past year has been sink or swim for most businesses. In the name of treading water, we’ve seen the rushed implementation of new digital tools and services. This has left companies with a…

While researching this post, I read and watched countless articles, how-to guides and videos explaining what a non-fungible token (NFT) is and how it works. For those not in the know, The Verge…

Ah, the humble QR code. Originally designed in Japan in the 1990s for use in the automotive industry, with the ascension of smartphones in the early 2010s, it became a marketing tool with…

A colleague recently shared an article about the increasing popularity of the four-day workweek and I was curious if it would say anything new. Nope. Seems like most humans still don’t…

I often wonder what a brainstorm session will look like a year from now. Right now, our firm and clients are fully virtual. And while we run as a well-oiled machine, none of our collaboration tools…

Need a new professional headshot? Check out these selfie tips. No fancy photoshoot required. With today’s smartphones, you can take a professional headshot solo.

Big data is only getting bigger. Exponentially so. But it still hasn’t replaced the everyday hunches that fuel entrepreneurial intuition. There’s an assumption that big data is best because it will…