It’s pretty impossible to navigate life in 2021 without bumping into Amazon at least once a day. From their streaming services to e-commerce to AWS hosting, Amazon is everywhere. (To see just…

‘Tis the season for end-of-year wrapups. Last year, many wrote about the difficulties of 2020 but expressed hope and levity as we entered 2021. With a vaccine on the horizon, we all thought…

I’m above average. I just counted up 18 loyalty program cards and apps—four more than most Americans. (And if it’s true that at least half of people’s memberships are inactive, I’m above…

Email marketing is a numbers game. More than 80% of what we send out is destined to go unopened, and even more goes unclicked. There are lots of ways to increase open rates…

Marketing is not a monolith. While all marketing is about communicating with your audience, brand marketing and campaign marketing have wildly different underlying objectives…

In 1998, Tim Sweeney, the founder of Epic Games, released Unreal. It was meant to compete with popular games like Doom and Quake, and it did that very well, but Unreal’s biggest allure…

We’ve talked before about the perils of personalization and imagining that adding a variable name or industry field to an email is going to convince audiences that you know them. The solution…

Subscription models have been gaining in popularity for years. And like many other digitally-driven, convenience-focused innovations, the pandemic only brought the benefits of…

You’ve been on the internet before; you know there are dozens of ways for brands to communicate. Newsletters, websites, social media—a brand could easily have 10 touchpoints with one…

Around this time every year, a few things are certain. Pumpkin spice aroma will pervade the air surrounding 15,000+ US Starbucks. The sun will set earlier (or later, depending upon your…