In uncertain times, sell consistency
Lolla was on. Jazz Fest is off. Ecommerce is exploding but no one can get shipping boxes. Full-timers are going freelance, and their dockets are already full. And work-from-home feels like a…
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FATFREE team members and collaborators love to share thoughts on marketing strategy, creative, technology and whatever else captures our attention. Take a look around and reach out for ways to solve your own business challenges.
Lolla was on. Jazz Fest is off. Ecommerce is exploding but no one can get shipping boxes. Full-timers are going freelance, and their dockets are already full. And work-from-home feels like a…
Read MoreOne of the few positive notes on Twitter recently has been the cast of Ted Lasso (the runaway Apple TV+ hit) talking about their experiences with the show after winning armloads of Emmys…
Read MoreLoss aversion explains that we feel the pain of loss more acutely than we feel the joys of gain. We as a species are risk-averse, and we see that in the business decisions we make. When COVID hit…
Read MoreThose of us in the Northern Hemisphere are getting a taste of those very first crisp fall mornings. Some around here associate fall with the start of school or harvest season. But for legions…
Read MoreWe hear some people described as very creative, and others as not creative at all. The truth, however, is that all humans are creative beings. Without creativity, there would be no evolution…
Read MoreThough there are competing origin stories for the term elevator pitch, its definition is not disputed. It’s a short spiel designed to sell someone important—your boss, a client, an investor—on…
Read MoreWhen you work in a highly regulated industry like healthcare, marketing comes with some caveats. The new channels and innovative tactics we see used by other brands are often…
Read MoreBefore digital marketing took over the universe, creative agencies could stake out the channels that suited them best. There were companies that did great print work. Others that focused on TV…
Read More“What’s one of the surest signs a client isn’t going to be successful?” That’s the question a potential client tossed at me on an early call. It caught me off guard, and I blurted out an honest…
Read MoreIn an age when every marketing dollar is expected to show a quantifiable return, promotions aimed at your own employees can feel a little spongy. Or even wasteful. But we have two good…
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