The potential for free traffic and free leads makes optimizing for search a critical component of any digital marketing plan. But it’s not enough to say you want an X% increase in clicks or page…

It can come out of nowhere—you think everything is going great with a long-term client and suddenly you’re invited to re-pitch. It shouldn’t be a surprise. Clients don’t want partners to get…

More than a decade ago, I had the pleasure of working with IEG, a client whose sole purpose was to help companies figure out the best sponsorship opportunities for their brands. IEG has been…

It’s been over a year since a “new normal” was declared. Then came the “next normal.” Frankly, neither of those, or whatever came in-between, were normal. Maybe it’s time to let go of the…

When New York was pummeled by COVID in March 2020, Andrew Cuomo became an overnight sensation. His daily briefings were must-see TV–we even wrote in praise of his clear, concise, panic…

The Great Resignation is in full swing. Nearly 40 million people quit their jobs over ten months in 2021, and with no signs of slowing down, employers are worried. If you’re concerned about…

My husband and I got engaged in February 2020. A month later, we were in lockdown, and so was our wedding project. Over the next 20 months, I drew upon every project management and…

The biggest night of the advertising year is almost upon us: the Super Bowl. After the game, we see best of and worst of lists for the ads. Every marketing executive dreams of creating an ad…

I don’t recall how the subject came up, but recently (in a social setting—not bagging on any clients here) I noted that all marketing needs to speak to humans as humans. Even when they’re at…

As a parent of two home-learning daughters and at the helm of a company trying to navigate the turbulence of the past two years, I’m the last person you might expect to have something positive…