Marketing is not a monolith. While all marketing is about communicating with your audience, brand marketing and campaign marketing have wildly different underlying objectives…

You’ve been on the internet before; you know there are dozens of ways for brands to communicate. Newsletters, websites, social media—a brand could easily have 10 touchpoints with one…

Around this time every year, a few things are certain. Pumpkin spice aroma will pervade the air surrounding 15,000+ US Starbucks. The sun will set earlier (or later, depending upon your…

Though there are competing origin stories for the term elevator pitch, its definition is not disputed. It’s a short spiel designed to sell someone important—your boss, a client, an investor—on…

“What’s one of the surest signs a client isn’t going to be successful?” That’s the question a potential client tossed at me on an early call. It caught me off guard, and I blurted out an honest…

In an age when every marketing dollar is expected to show a quantifiable return, promotions aimed at your own employees can feel a little spongy. Or even wasteful. But we have two good…

Strategy is a term that gets tossed around a lot in marketing meetings. There’s talk of Facebook Ads strategy and email marketing strategy and blogging strategy. If these phrases…

I often wonder what a brainstorm session will look like a year from now. Right now, our firm and clients are fully virtual. And while we run as a well-oiled machine, none of our collaboration tools…

Need a new professional headshot? Check out these selfie tips. No fancy photoshoot required. With today’s smartphones, you can take a professional headshot solo.

As I’ve been digging deeper into my own creativity and returning to my fine art roots, I’ve also been exploring some of the artists who inspire me. I’m drawn to four artists in particular who, on…