High-quality selfies need good lighting. Natural lighting works best. You want to avoid hard illumination such as bright overhead sunlight, indoor lighting or built-in flashes. The softer the light, the more flattering it will be. Wherever you’re standing, make sure that the light is smooth and warm; watch out for deep shadows.
A. ARTIFICIAL LIGHT
Avoid harsh indoor light and your phone camera’s flash. If you can’t wait until you have good natural daylight, use this cinematography trick: Stand facing a white wall or a large piece of white paper. Point a strong light away from you, towards the surface so the light diffuses and bounces back at you.
B. NATURAL LIGHT
If possible, take your photo in the morning when you have bright but indirect natural light. If you can, find a moment when you feel calm and awake.
If you have one, use the front-facing camera on your smartphone so you can see yourself and your background. Set quality picture at HDR mode / on. The ideal result should be a medium shot/close-up like the photos below.
Do you get a little uncomfortable having your photo taken? Take a big breath in and hold it for a moment, then let it all out and smile. This is a great way to relax your face and posture.
A. HIGH ANGLE
When someone is viewed from above they are seen as and in need of protection.
B. LOW ANGLE
The opposite happens when you see someone from below. They tend to look more self-confident, more sociable and more attractive.
C. FRONT ANGLE
When you view someone straight on in a picture you see them as more trustworthy, open-minded and sympathetic.
Avoid deep shadows that obscure your face.
High contrast shadows could give an undesired dramatic result.
Even though you’re not capturing too much of your environment in this photo, make sure your backdrop is uncluttered. You don’t have to stand against a blank wall but try to avoid anything distracting like bright colors, words or logos.
A. FIX YOUR SPACE
Give it a quick spruce before your selfie shoot to sharpen the professional aesthetic.
B. NEUTRAL BACKGROUNDS
A plain or brick wall, a fence, even some simple greenery — will keep the focus on you. Watch out for objects in the background that might end up looking like they’re sticking out of your head.
4. COLOR PALETTE
If possible, wear neutral colors but pops of your company’s brand colors might be appropriate. Patterned clothing is OK though very big and very small prints and stripes usually don’t read well.
5. QUALITY VS QUANTITY
Feel free to try a variety of high, low, and straight on angles. The more options the better. And don’t forget to make sure the camera’s focused before snapping away.