New tech. New social issues. New trends. We’ve put it all under the microscope in 2022 and, as our holiday gift to you, pulled together the three posts that generated the most interest among…

You understand that marketing data plays a vital role in setting marketing goals and measuring your performance against them. But what if your marketing data is too messy to do anything…

As Twitter decides whether it will self-destruct (in general and as a platform for marketers), LinkedIn is behaving like the proverbial tortoise—slowly and steadily coming into its own as a valuable…

You’ll rarely hear anyone in business say “We can’t do that because we don’t know how.” You might hear someone say “We think you should do this proven thing again” or “We need an…

I once had a debate with a friend about Beyoncé and feminism. My buddy felt that Queen Bey was not a “real feminist” because, while she talked a good game, her brand still catered to the…

Historians help us derive lessons from the past. While we may not always heed them, it’s a smart way to learn. Unlike historical time–with its epochs and eras–in digital marketing, we don’t…

The potential for free traffic and free leads makes optimizing for search a critical component of any digital marketing plan. But it’s not enough to say you want an X% increase in clicks or page…

More than a decade ago, I had the pleasure of working with IEG, a client whose sole purpose was to help companies figure out the best sponsorship opportunities for their brands. IEG has been…

When New York was pummeled by COVID in March 2020, Andrew Cuomo became an overnight sensation. His daily briefings were must-see TV–we even wrote in praise of his clear, concise, panic…

My husband and I got engaged in February 2020. A month later, we were in lockdown, and so was our wedding project. Over the next 20 months, I drew upon every project management and…