I don’t recall how the subject came up, but recently (in a social setting—not bagging on any clients here) I noted that all marketing needs to speak to humans as humans. Even when they’re at…

I’m above average. I just counted up 18 loyalty program cards and apps—four more than most Americans. (And if it’s true that at least half of people’s memberships are inactive, I’m above…

Marketing is not a monolith. While all marketing is about communicating with your audience, brand marketing and campaign marketing have wildly different underlying objectives…

You’ve been on the internet before; you know there are dozens of ways for brands to communicate. Newsletters, websites, social media—a brand could easily have 10 touchpoints with one…

Around this time every year, a few things are certain. Pumpkin spice aroma will pervade the air surrounding 15,000+ US Starbucks. The sun will set earlier (or later, depending upon your…

Though there are competing origin stories for the term elevator pitch, its definition is not disputed. It’s a short spiel designed to sell someone important—your boss, a client, an investor—on…

“What’s one of the surest signs a client isn’t going to be successful?” That’s the question a potential client tossed at me on an early call. It caught me off guard, and I blurted out an honest…

In an age when every marketing dollar is expected to show a quantifiable return, promotions aimed at your own employees can feel a little spongy. Or even wasteful. But we have two good…

Strategy is a term that gets tossed around a lot in marketing meetings. There’s talk of Facebook Ads strategy and email marketing strategy and blogging strategy. If these phrases…

I often wonder what a brainstorm session will look like a year from now. Right now, our firm and clients are fully virtual. And while we run as a well-oiled machine, none of our collaboration tools…