Category: Content

Just when we think the world has moved beyond homepage slideshows, carousels, sliders, whatever name you prefer, we have to knock them back again like an unending game of whack-a…

When everyone can create content, post anything and engage directly with companies online, it’s easy to view public relations specialists much like travel agents—a relic of the past…

The trouble with explainers—whether videos or articles or whatever—is that they’re written by people who know what they’re writing about. That sounds like a good thing, and it…

“The robots are coming for our jobs!” We’ve seen this headline before. First, they came for delivery jobs and drivers, with drones delivering for Amazon and driverless vehicles from Tesla…

Gated content has been a great way to generate leads—and it still can be. It’s had a good run. But with so much information freely available on the internet and prospects researching far more…

The potential for free traffic and free leads makes optimizing for search a critical component of any digital marketing plan. But it’s not enough to say you want an X% increase in clicks or page…

The question is no longer whether to use video, but how. Roughly 40 bazillion sources will tell you 85% of Americans with internet watch video and nearly 90% of brands use video in their…

For many people, the future is uncertain. Adapting to changing times is more important than ever, and brands have responded. What is content going to look like for brands and companies…

Marketing has come a long way since the early 2000s when the truism “content is king” ruled supreme. These days content marketing is considered essential, maybe even taken for granted…