From AI copywriting to considering “snappy subject lines” a trend, the marketing world is awash with predictions about what’s going to figure most prominently in email over the coming year…

Will we see a recession in 2023? That remains to be seen, though the buzz around this topic has been relentless. Regardless of what happens in the coming months, it’s never a bad idea to…

For many years, FATFREE crafted huge volumes of educational content for Roche Diabetes Care. The online diabetes community was in its infancy, so the Accu-Chek brand stepped in to provide…

As I continue to dig deep into AI and its implications, I’ve decided to write another FATFREE blog post on AI—or, rather, let AI write one for me. My last post was all about AI art and what that…

New tech. New social issues. New trends. We’ve put it all under the microscope in 2022 and, as our holiday gift to you, pulled together the three posts that generated the most interest among…

You understand that marketing data plays a vital role in setting marketing goals and measuring your performance against them. But what if your marketing data is too messy to do anything…

There are dozens of products out there purporting to make it easy for anyone to design like a pro. There are graphic design tools like Canva and Adobe Express. Then you’ve got your drag-and-drop…

As Twitter decides whether it will self-destruct (in general and as a platform for marketers), LinkedIn is behaving like the proverbial tortoise—slowly and steadily coming into its own as a valuable…

You’ll rarely hear anyone in business say “We can’t do that because we don’t know how.” You might hear someone say “We think you should do this proven thing again” or “We need an…

When I encountered this New York Times article on tracking worker productivity, it sent shivers down my spine. With the boom in remote work arrangements, many employers are on edge…