It may seem harsh, but marketing writers know that very few people will ever read our words. Maybe it’s the drive to get people to notice us that keeps us going. The key is to not take it…

We’re taught from a young age to fear bad ideas. Gold stars, straight As, 4.0 GPAs—there are wrong answers, and we reward those who know the right ones. The kids labeled as bright…

How do you create content that really makes an impact for your brand? That’s a question marketers spend a lot of time thinking about. In the world of digital marketing, there’s often a pressure…

We set out to create a top-three roundup, AI articles (like AI itself) seemed to be taking over. Sure, AI is important, but it’s not the only thing that happened last year. So here’s a top five by some…

Long, long ago, like in 1996, I had the distinction of writing Coca-Cola’s first ever website. The site is long gone, but the relationships with my Martin Interactive-turned-FATFREE…

AI has people falling in love with animals and places that don’t exist. Social platforms go out of their way to make you angry in the name of “stickiness.” Politics? Well, I’ll stay out of that. And…

It happens every few months: A buzzy new social media platform captures our collective attention. Some have become the next big thing (TikTok), while others have fizzled (Threads)…

A recent meme made me spit coffee across my keyboard. Not only because it was funny, but because it encapsulated so easily what has always frustrated me about audience personas…

If you clicked on this blog post, you probably already know about the transition from Universal Analytics (UA) to Google Analytics 4 (GA4), which officially happened on July 1, 2023. In fact…

No one actually teaches you how to be a good people manager. When I first found myself in charge of people who reported to me and had to listen to what I say, I am pretty certain I did not do…