Deciding upon the right ecommerce and CMS platform isn’t as straightforward as you might think. The options vary pretty widely, with some unified solutions providing ready-to-go content…

HTTP—the protocol for sending data between browsers and servers—has been evolving rapidly, and the third iteration is now appearing across the web. Versions 2 and 3 both achieve…

Have you noticed anything about video production quality lately? From Stephen Sondheim’s 90th birthday bash in April to the Inauguration Day concert a few weeks ago, people have given…

It all starts with keyword research. Understand how to identify your keywords and how to optimize them. Research your competitors’ keyword strategy, and look for gaps you can fill…

As a writer, editor, and strategist for digital lifestyle brands over the past 20 years, I’ve spent most of that time trying to answer one question: What works?

Much of traditional marketing has been turned upside down with the onset of the coronavirus pandemic, but social media is one facet that appears to be booming. Platforms such as Instagram…

It’s clear that ecommerce sales are the dominant force of transactions, especially with the onset of the Covid-19 pandemic. The move, whether deliberate or forced, from brick and mortar to…

I’ve had several versions of Apple iPads over the years, starting with the first generation. My relationship with my iPads had always been one of mutual trust and utility. I basically only used…

Have you seen Match.com’s latest ad? It is, in a word, gutsy. In the spot, the devil sulks on his throne in Hell. Then, his phone buzzes: He has a dating site match! Cut to: the devil waiting under a…

Prior to the pandemic, I spent each of the 23 years of my post-college life heading to the subway and riding into some part of Manhattan to work. In my mind, there was no other way to work…