Welcome back! If you haven’t seen the previous articles in this series, be sure to check out part 1 where I introduce you to the idea of digital adaptation, and part 2 where we learned an…

As we close in on our 16th year, I’ve been striving to inject fresh energy into the business by learning new things and connecting with more people and companies. We don’t want to be stagnant…

In part 1 of our series on Digital Adaptation, we made the case for why it’s so important to scale digital infrastructure put in place during the pandemic. In part 2, we’re going to look at some of…

Native to Google Chrome, Lighthouse is a tool that provides feedback on your site’s speed, accessibility and SEO best practices. We’ve talked about Lighthouse before and if you…

Over 15 months into the pandemic, I’d wager that every professional has been subjected to at least one dry, subpar virtual brainstorming session. While letting the ideas and creativity flow…

Strategy is a term that gets tossed around a lot in marketing meetings. There’s talk of Facebook Ads strategy and email marketing strategy and blogging strategy. If these phrases…

Everyone is talking about personalization. In fact, more than 90% of marketers already acknowledge that personalization is important, so let’s just take that as a given. What personalization…

The past year has been sink or swim for most businesses. In the name of treading water, we’ve seen the rushed implementation of new digital tools and services. This has left companies with a…

While researching this post, I read and watched countless articles, how-to guides and videos explaining what a non-fungible token (NFT) is and how it works. For those not in the know, The Verge…

Ah, the humble QR code. Originally designed in Japan in the 1990s for use in the automotive industry, with the ascension of smartphones in the early 2010s, it became a marketing tool with…