We’ve talked before about the perils of personalization and imagining that adding a variable name or industry field to an email is going to convince audiences that you know them. The solution…

Subscription models have been gaining in popularity for years. And like many other digitally-driven, convenience-focused innovations, the pandemic only brought the benefits of…

You’ve been on the internet before; you know there are dozens of ways for brands to communicate. Newsletters, websites, social media—a brand could easily have 10 touchpoints with one…

Around this time every year, a few things are certain. Pumpkin spice aroma will pervade the air surrounding 15,000+ US Starbucks. The sun will set earlier (or later, depending upon your…

How many of us have logged onto Facebook and been served with an ad that seems eerily prescient. “I was just talking about this!” you say, as you think back to a recent call with your friend…

Anybody in marketing has been there. You get an RFP and you’re a 98% perfect fit—except for one obscure or unexpected skill set. For us, several years ago, it was the need to be able to translate…

We love GTM—and the Google Marketing Platform. It lets you quickly build and manage your site’s functionality without hassling your dev team, and that’s a big win. But that convenience can…

Lolla was on. Jazz Fest is off. Ecommerce is exploding but no one can get shipping boxes. Full-timers are going freelance, and their dockets are already full. And work-from-home feels like a…

One of the few positive notes on Twitter recently has been the cast of Ted Lasso (the runaway Apple TV+ hit) talking about their experiences with the show after winning armloads of Emmys…

Loss aversion explains that we feel the pain of loss more acutely than we feel the joys of gain. We as a species are risk-averse, and we see that in the business decisions we make. When COVID hit…