Historians help us derive lessons from the past. While we may not always heed them, it’s a smart way to learn. Unlike historical time–with its epochs and eras–in digital marketing, we don’t…

We’ve all read those click-baity articles about “marketing trends you need to know about right now.” But it seems whenever I’m reeled in by one such article, I find myself on a page touting…

“The robots are coming for our jobs!” We’ve seen this headline before. First, they came for delivery jobs and drivers, with drones delivering for Amazon and driverless vehicles from Tesla…

Gated content has been a great way to generate leads—and it still can be. It’s had a good run. But with so much information freely available on the internet and prospects researching far more…

The potential for free traffic and free leads makes optimizing for search a critical component of any digital marketing plan. But it’s not enough to say you want an X% increase in clicks or page…

It can come out of nowhere—you think everything is going great with a long-term client and suddenly you’re invited to re-pitch. It shouldn’t be a surprise. Clients don’t want partners to get…

More than a decade ago, I had the pleasure of working with IEG, a client whose sole purpose was to help companies figure out the best sponsorship opportunities for their brands. IEG has been…

It’s been over a year since a “new normal” was declared. Then came the “next normal.” Frankly, neither of those, or whatever came in-between, were normal. Maybe it’s time to let go of the…

When New York was pummeled by COVID in March 2020, Andrew Cuomo became an overnight sensation. His daily briefings were must-see TV–we even wrote in praise of his clear, concise, panic…

The Great Resignation is in full swing. Nearly 40 million people quit their jobs over ten months in 2021, and with no signs of slowing down, employers are worried. If you’re concerned about…