After many months of COVID spikes and related uncertainty, folks are now consistently moving ahead with in-person events. But the world is a different place today than it was in…

As marketers, we pride ourselves on getting into people’s heads. But what about heads that aren’t wired quite the same way ours are? A very dear friend of mine is on the autism spectrum…

Marketers love email. It’s cheap, quick and easy. Done well, it can deliver a pretty good return. And there aren’t a lot of other outreach options for B2B right now, when so many people are working remotely…

The sound of a Ferrari engine or the Netflix ta-dum. The smell that tells you, anywhere in the world, that there’s a Subway franchise around the corner…

I once had a debate with a friend about Beyoncé and feminism. My buddy felt that Queen Bey was not a “real feminist” because, while she talked a good game, her brand still catered to the…

Remember those nascent days of social media? Back in the early aughts, you needed a college email address to join Facebook. Fans were tickled when a celebrity acknowledged them on…

Just when we think the world has moved beyond homepage slideshows, carousels, sliders, whatever name you prefer, we have to knock them back again like an unending game of whack-a…

Diversity, equity, and inclusion have become a huge business talking point. The #MeToo movement, Black Lives Matter, and anti-LGBTQ+ legislation–among other things–have brought to…

Last April, I wrote about my experience entering the fast-growing world of NFTs (and my obvious lack of knowledge). Now, a year later, not much has changed in that last regard—I still have an…

When everyone can create content, post anything and engage directly with companies online, it’s easy to view public relations specialists much like travel agents—a relic of the past…