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Collaborator

Jason Tews

Collaborator

FATFREE has a history of long-term collaborations with writers, designers, motion graphics and video directors, media planners, tech developers, market researchers, and more. They're part of the FATFREE story, so we've invited them to share their unique insights and points of view.

Recent Perspectives by Jason

I love ugly

I love ugly

In fact, the uglier the better. Bring it on. You know who you are—well, you’re not the ugly one, but your technology, data or ability to change is really ugly. Maybe…

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Doing the unexpected with Salesforce

Doing the unexpected with Salesforce

When I mention that I do a lot of work with Salesforce, Marketing Cloud, Pardot, CRM-A, people often ask about CRM governance and adoption, which is fine. However, I like to tell people that…

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How to know if you’re a spammer (a.k.a. why you want to create your own opt-in lists)

How to know if you’re a spammer (a.k.a. why you want to create your own opt-in lists)

Sometimes I feel like we work in the emergency room. We get the call to come in and fix things when they are broken and having a critical impact on the business, as opposed to focusing…

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Tank your technology investment in one easy step

Tank your technology investment in one easy step

When the CEO of a prospect told me “Sales is about relationships” and that the company didn’t need a CRM platform (in the midst of creating a proposal for just that), I knew it was time to walk away.

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Achieving marcom tech nirvana requires a view beyond the tools

Achieving marcom tech nirvana requires a view beyond the tools

Please don’t judge me. My name is Jason, and I’m a Pixel user. Now on my third Google Pixel phone, I have loved every one and had zero issues for years. Then it happened. My phone…

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