A Clear Sales Narrative Comes to Life

The US arm of a global joint venture of the BMW Group and h&z Management Consulting, rpc America came to FATFREE to help deliver its value proposition to high-caliber clients.

8

unique page templates

11

custom graphics

1

motion graphics video

Their website, a key element in generating and converting leads, didn’t make it easy for prospects to understand what rpc America had to offer. The team sought a site that would complement their sales narrative, reflect the brand’s dynamic personality and instill confidence in potential clients.

FATFREE provided content strategy, user experience, user interface and design support, working closely with rpc America to revise the content structure, create wireframes to organize information flows and navigation, and ensure that copy was laser-focused on the reader.

FATFREE delivers

UX
Design
Front-end development
WordPress CMS customization
Back-end development
Motion graphics video
Custom graphics

The cool American cousin

With its own audiences and brand essence, rpc America didn’t quite fit the mold created by its parent. Its previous Squarespace platform didn’t provide the flexibility they needed to project their personality—like that of a family member people are happy to see and introduce to others.

FATFREE recommended a switch to WordPress for its ability to include custom coding within a friendly content management system, and we provided training to ensure that the team could go it alone. With greater design freedom, FATFREE explored unique page layouts and ways to incorporate brand elements while making it easy to navigate and consume content.

Custom animations add spirit

To grab visitors’ attention and underscore the company’s energy, FATFREE added movement to the website with an animated intro developed using Adobe After Effects. In addition, our team was able to bring fresh eyes to portfolio graphics, helping rpc America showcase its work in the best light.