
Relieving Pressure on a Busy Marketing Team
The marketing team at EHOB, a leading producer of medical pressure injury prevention products, was juggling the dozens of elements that comprise a modern digital marketing operation. But they needed help creating strategic flow and keeping balls in the air. That’s where FATFREE came in.
When we met, EHOB’s internal marketing team had already developed strong marketing tactics. From a customer-facing app to an active clinical blog and social media presence, they were producing a steady stream of content for prospects and customers. But that content wasn’t always driving the desired results.
We created a plan to weave this collection of marketing efforts into a cohesive strategy focused on propelling lead generation. As we proposed big changes to major marketing channels–including EHOB’s website and email marketing–we provided support in winning approval from leadership and led the charge on execution, ushering projects from ideation to launch.