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Collaborator

Ed Kelly

Collaborator

Ed is a part of the FATFREE extended family. Read more of his recent perspectives.

Recent Perspectives by Ed

Forget the Super Bowl: Zero-waste media for any budget

Forget the Super Bowl: Zero-waste media for any budget

Monster brands appearing in the 2024 Super Bowl are paying upwards of $7 million for 30 seconds of exposure, with the only clear benefit being a review in Adweek the next day. That’s…

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Checklist for a media strategy that drives results

Checklist for a media strategy that drives results

Once reserved for big brands and deep pockets, the digital world has put smart, targeted media within just about any marketer’s reach. Programmatic media providers can serve your messages…

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