Part of the FATFREE team since before the beginning, Amy spends her time weaving engaging stories across just about every industry and channel—for local startups as well as some of the world's top brands. She's a whiz at making complex technical ideas simple enough for anyone to comprehend, as well as getting inside audiences' heads to understand what's most likely to motivate. From launch videos and online ads to websites and deep-dive content, she loves meeting people where they are and connecting them with the information they need to make a decision.

Amy honed her skills at industry leaders The Martin Agency and Leo Burnett—winning awards for Coca-Cola, IBM, GEICO and others—before realizing she prefers working directly with clients to make a real difference in their businesses.